Poultry India Expo: Key Highlights, Trends & Vetnova’s Perspective

About the Event: Hyderabad’s Leading Poultry Platform

The annual Hyderabad poultry exhibition remains the most significant and trusted gathering point for India’s poultry sector. With its exceptional scale, strong participation, and continuous innovation, the event showcased advanced poultry nutrition technologies, modern feed additive solutions, gut health enhancers, and practical disease management tools.

Over the years, the Hyderabad poultry exhibition has become a hub where global companies and Indian producers exchange technical knowledge, discover trends, and collaborate to build a stronger, more resilient poultry industry.

Why Poultry India Is a Key Industry Event

Widely regarded as India’s most prestigious poultry exhibition, the event plays a vital role in guiding the industry’s nutritional and technological progress. It offers a platform for experts to discuss challenges such as high feed costs, heat stress, immunity management, and efficient production under antibiotic-free conditions.

The Poultry exhibition in India has steadily increased its global participation, making it an ideal space for farmers to learn about new feed additive innovations, advanced mineral sources, and sustainable practices that improve productivity and profitability.

Top Trends Observed at Poultry Expo Hyderabad

This year’s Poultry Expo Hyderabad highlighted several significant trends that reflect the industry’s evolving demands. Across seminars, product launches, and discussions, three major themes stood out:

1. Shift Toward Antibiotic-Free Production
Antibiotic alternatives such as probiotics, prebiotics, organic acids, and butyrates have received significant attention. Producers are actively exploring natural additives that support gut health, reduce pathogen levels, and enhance immunity without compromising performance.

2. High Demand for Chelated Trace Minerals
Chelated minerals, especially manganese, zinc, copper, and selenium were a significant focus. Their superior absorption and stability make them essential for high-performance poultry nutrition.

3. Focus on Gut Health & Immunity
Farmers expressed increasing interest in products that help birds withstand stress, improve digestion, and maintain healthy intestinal integrity. This includes acidifiers, coated vitamins, and modern enzyme technologies.

4. Sustainable and Cost-Effective Nutrition
With rising feed costs, nutritionists are seeking more innovative strategies to optimise feed conversion, reduce nutrient waste, and support long-term sustainability.

The Poultry Expo Hyderabad clearly demonstrated that scientific feed additives are now central to competitive poultry farming.

What Farmers & Nutritionists Are Seeking

Conversations at the Poultry India Expo revealed several clear priorities among farmers and nutritionists:

• Better feed efficiency and FCR improvement
• Stronger immunity against disease outbreaks
• Heat-stress management solutions
• High-bioavailability mineral sources
• Products that reduce mortality and improve gut health
• Safe, residue-free solutions for antibiotic-free production

Producers are primarily looking for reliable feed additive partners who can support them with scientific formulations, technical guidance, and consistent quality.

How Vetnova Addresses These Industry Needs

Vetnova’s portfolio aligns closely with the trends showcased at the Poultry India Expo. As a WHO-GMP, ISO, and FAMI-QS-certified company, Vetnova provides science-backed solutions to improve poultry performance, gut health, mineral absorption, and overall productivity.

Key Solutions Highlighted by Vetnova

• Chelated Trace Minerals
  Products like Glycine Chelates of zinc, copper, manganese, iron, cobalt, chromium, selenium, MHA Chelates of zinc, copper, manganese and   GLYMINSTAR offer superior absorption, better skeletal development, stronger immunity, and improved reproductive performance.

• Organic Acid Derivatives & Acidifiers
  Organic acid derivatives like Formates, Acetates, Propionates, Butyrate and Acidifiers such as ORIMIX help maintain gut pH, improve digestion, reduce pathogen load, and support healthy gastrointestinal function.

• Speciality Vitamins
  Coated Vitamin C provides stability during feed processing and offers strong immunity support, helping poultry withstand stress and disease challenges.

Future Outlook for Poultry Nutrition in India

Insights from the Poultry India Expo indicate a clear shift toward precision nutrition, sustainability, and science-based feeding strategies. The future of poultry nutrition in India will be driven by:

• Increased use of highly bioavailable minerals
• Greater focus on gut health management
• Adoption of antibiotic-free production systems
• Integration of innovative feed technologies
• Demand for natural, safe, and effective additives
• Higher emphasis on feed conversion and cost-efficiency

With rising global protein demand, the industry is moving toward solutions that deliver consistent performance while supporting animal welfare and environmental responsibility.

Vetnova will launch new products at the expo, including MHA Chelates, Rumen-Protected Methionine, and Monolaurin, to meet industry needs.

Please feel free to get in touch with us at Poultry India Expo 2025! 

Visit Our Stall:
Stall Numbers: EE15 – EE18
Location: Hall 5